Clothing digitization

Marketing and anti-counterfeiting are essential. The ability to interact with customers directly thanks to the purchased item offers a decidedly innovative opportunity in direct marketing strategies and loyalty. Possibility of managing a plurality of functions thanks to a single textile tag associated with the Exteryo Omnichannel system. The company can decide to develop a project in modular phases giving, for example, priority to the functions of direct marketing and subsequently implementing the anti-counterfeiting functions.


Exteryo's merchandising solutions offer the possibility of communicating directly with its customers: personalization, loyalty, commercial suggestions, cross-selling. Solutions at compatible costs and with high returns.

Digitization for workwear

Incorporate currently operated functions in work clothes with external objects, such as access management or first aid data. Integrability with the Exteryo Safety 4.0 system.