29 September 2026 · 3 min
Extra virgin olive oil: compliance is proven through tracking
The new rules
The new Masaf circular forbids calling blends with virgin oil extra virgin.
Exteryo Report editorial team
How traceability technology certifies origin and protects producers.
The short answer
- Traceabilitycertain traceability along the entire supply chain
- Associationunique association between product and verifiable information
- CertificationCertification of access to compliance documents
The short answer
Compliance is not declared, it is proven by associating a verifiable history to every bottle.
Why it is not simple
The obvious answer is to stop at the ban on labelling blends with virgin oil as extra virgin.
There is more.
Why it is not simple
The real issue is not what is written on the label, but how it is proven that what is written corresponds to the contents of the bottle, making every step verifiable.
Chapter 1 of 3
What changes for extra virgin olive oil labels?
The ban
Masaf has established that blends of extra virgin and virgin olive oil can no longer be labelled as extra virgin.
The circular
The recent Masaf circular intervenes to clarify a complex legal framework.
The classification
The provision establishes that the product obtained by blending extra virgin olive oil and virgin olive oil must be classified and labelled as a product belonging to the lower category.
Note
Oil obtained from blending carried out before publication in the Official Gazette and already packaged may be sold until stocks are exhausted.
The goal
The goal, also supported by Coldiretti, is to avoid misleading information practices for the consumer and to guarantee clear rules for those who produce and bottle.
Chapter 2 of 3
How to prove the actual composition of the blends?
Compliance
Compliance is not declared, it is proven by associating a verifiable history to every bottle.
Documentary evidence
With the ban on labelling blends with virgin oil as extra virgin, documentary evidence becomes the centre of control.
Before moving forward
How many minutes does it take to retrieve the paper documentation of a single batch during an inspection?
The reconstruction
It is necessary to be able to reconstruct every step of the supply chain to prove the compliance of the product.
Data management
Data management allows associating to each batch, or even to every single bottle, the information that certifies its origin and composition.
Chapter 3 of 3
Which tools guarantee always compliant information?
NFC technology
NFC technology and documentary Certification transform the label into a secure access point to supply chain data.
The solutions
To make information verifiable, producers can use solutions like Exteryo ShowMe, which associates information and traceability contents directly to the physical support via NFC technology.
Data access
By bringing the smartphone close to the bottle, the consumer or the inspector instantly accesses origin and compliance data, without the possibility of alteration.
Documentary Certification
Furthermore, documentary Certification ensures that official documents are serialised, tracked and accessible only to those entitled, creating a unique register for each reading.
What is needed
Three elements to guarantee compliance.
1 of 3
Supply chain traceability
2 of 3
Documentary evidence
3 of 3
System that associates data
In one sentence
Compliance is not declared, it is proven by associating a verifiable history to every bottle.
Exteryo Report
Takeaways
Steps for oil traceability.
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Sources
Images and animations: illustrative objects generated with artificial intelligence. They do not depict real objects or documents mentioned in the article.
ExteryoExteryo Report · 29 September 2026